Something in Isaac just spoke to a large group of creative people, and they held him up and ran with him,” he added. In addition to its +2 base damage modifier, if Isaac holds Blood Of The Martyr (without also having Max's. This adds 2 points of Damage for the current room. Upon activation, blood will run from Isaac's (now empty) eye sockets, and will also have a red Cross of St. A gray book with an inverted pentagram on its cover. “At the time of this writing, there are well over 30,000 videos of Isaac on YouTube, countless pieces of fan art, animations, and plush toys all over the Internet, and over 30 fictional fan blogs where people can ask characters in Isaac questions and get in-character responses. The Book of Belial is an unlockable activated item. Not bad for a game that was meant to fail,” McMillen noted. Isaac had found its fanbase, and that base was growing larger and larger. “Over 100 videos every day, each getting tons of traffic. The answer was on YouTube where a passionate group of players had begun promoting the game through Let’s Play videos, showing off unique builds created by the random equipment drops and strategies for beating bosses. “I couldn’t explain it – we hadn’t put the game on sale or anything, so I was clueless as to why sales were continuing to grow.” 200 copies per day turned into 500 copies, then 1,000 copies, and by the seven-month mark Isaac was averaging sales of more than 1,500 copies a day and climbing,” the developer revealed. For the first few weeks post-launch, the game averaged around 150 sales a day, which was already more then McMillen had expected – but five months after release, sales suddenly picked up.
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